Retailer Spends MoreTime With Customers

ORLANDO, FL — Viewpost announced today that tugboat & the bird, the beloved children’s specialty store in Winter Park, has joined the Viewpost network to reduce the amount of time and money spent signing paper checks and stuffing envelopes. Now the store’s owner is spending more time with customers.

“I grew up in Orlando and I’m raising my family here, so I’m especially excited to have tugboat & the bird, a loved local retailer, join our secure business network,” said Viewpost CEO and founder Max Eliscu. “The capabilities we’ve built into Viewpost are designed to help any size business save time and money. With tugboat & the bird, we’ve heard that Viewpost has been a gift to the owners, who are able to spend more time doing what they’re passionate about—delivering their customers a truly distinct product and service experience.”

The retailer was looking for a faster, more simple payment solution that could scale as business expanded. With plans to launch an e-commerce site in the fall of 2015, the owner anticipated tripling sales and needed a solution that allowed her to take on that growth without taking up extra time.

“For me, it was a no brainer. I was already spending a lot of time approving checks and stuffing envelopes,” said Laura Haftel, owner of tugboat & the bird.

“Viewpost not only saves me the cost of checks, envelopes and stamps, but also frees me from the back office. Now I spend more time in the store talking with customers about their kids, their friends and the special gifts they’re looking to buy. That’s what I love to do.

On Viewpost, the retailer is able to send payment to any of its suppliers at the touch of a button, for less than the cost of an envelope and stamp. If a supplier is also on the Viewpost network, tugboat can pay them electronically—sending the funds securely from tugboat’s bank account to the supplier’s bank account—at the low cost of $0.50 per transaction, while instantly sending the supplier notification that payment has been sent. While Haftel takes care of her customers and the store, business is taken care of, too.

“For my bookkeeper, Viewpost has cut in half the time she spends on invoicing and payments,” says Haftel.

“Now she uses that time to focus on other important tasks. I know it doesn’t sound like much, but all that time and energy—it adds up.”

tugboat & the bird specializes in clothing for boys and girls from preemie to size 7. With their creative mix of one-of-a-kind gifts including bedding, shoes and toys, it’s the perfect place to find heartfelt presents for any occasion.

About Viewpost

Viewpost North America believes time is precious and irreplaceable. Viewpost brings visibility, efficiency and simplicity to the everyday exchange of invoices and payments through a secure business network of opportunities designed to empower any size business. Founded in 2011, Viewpost is headquartered in Maitland, FL, with additional teams in Boston, Minneapolis and Seattle.

About tugboat & the bird

Founded in 2001, tugboat & the bird is located in the heart of the Winter Park shopping district on Park Avenue, just outside of Orlando, Florida. Our name is as unique as our collection of timeless classics that truly capture childhood. We specialize in clothing from the classic looks of Florence Eiseman and the smocking of Amanda Remembered and Vive La Fete to the every day fun in Mimi and Maggie, Funtasia Too and Bailey Boys.


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